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Capacity Estimation and Load Testing: Back-of-the-Envelope Done Properly

Algomi Research · Created 2026-09-29 · Updated 2026-10-15 · System Design

Interview Roadmap Deep Dives · Part 17 of 28
Storage Case Studies: URL Shortener, Key-Value Store, and File SyncProduction Engineering: Observability, Security, Deployment, Kubernetes, and Cost
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"Three servers or three thousand?"

Anjali's team is launching Snapgram, a photo-sharing app, in six weeks. At the planning meeting the CTO asks one question: "How many servers do we need on launch day? Three or three thousand?" Nobody knows. (Anjali, Snapgram and every number here are made up for teaching.)

That evening Anjali calls her uncle, a wedding caterer, and asks how he plans a feast for 800 guests. He never waits to see how hungry people are. He asks four things:

  • How many guests?
  • How much does each one eat?
  • How much goes to waste?
  • How many cooks and stoves does that need, plus a cushion for surprise guests?

His answer is rough, but it decides whether the feast works.

Capacity estimation is the caterer's habit applied to software. It isn't about being exact. It's about knowing the order of magnitude (3 servers or 3,000?) and spotting the bottleneck early. Anjali follows this order:

Step Caterer Snapgram
1 Know your kitchen's numbers Numbers worth memorising
2 Guests × portions × waste The estimation method
3 The menu plan Worked example: Snapgram's load
4 Cooks and stoves How many servers?
5 "What if the baraat arrives all at once?" Peaks, percentiles, headroom
6 A trial cook the week before Load testing

1. Know your kitchen: numbers worth memorising

A caterer knows that one stove makes about 200 rotis an hour without looking it up. Engineers need the same instincts.

Sizes and rates:

Quantity Approximate
1 KB, 1 MB, 1 GB, 1 TB 10^3, 10^6, 10^9, 10^12 bytes (use 1,000 for estimates)
Seconds in a day 86,400, round to about 100,000 (10^5)
Seconds in a month about 2.5 million
1 million requests per day about 12 per second
1 billion requests per day about 12,000 per second

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Interview Roadmap Deep Dives · Part 17 of 28
Storage Case Studies: URL Shortener, Key-Value Store, and File SyncProduction Engineering: Observability, Security, Deployment, Kubernetes, and Cost